One of the core elements of the Scottish Sun’s new campaign is an online competition. There are five prizes of £1000 to be won and it’s fairly straightforward; students just have to enter some basic details in order to participate (name, address, e-mail address, date of birth…). The reference code is 13.To enter the competition, click on this link.
I registered obviously; a grand would be just perfect right now! (When is a grand not perfect?) I don’t know what the Scottish Sun is going to do with my details but I expect them to send me some sort of newsletter, or promotions e-mail sometime.
Now it’s quite striking how this campaign seems to be inspired by what the First did at the beginning of the academic year 2008. Same target, same online prize draw, same £1000 reward. It’s like there was a special recipe to attract students! Nevertheless, I think the Sun is quite sincere in its commitment toward students and I especially like the fact that this campaign is run by students for students.
Now next step is to find ways to direct students towards this competition and we have a few ideas of posters, videos, and other things that I will post in the future on this blog. I think we’ll have a few laughs honestly.
A small piece of information - on the flyers you've used, the typeface for everything apart from the scottish sun existing logo - so for example 'the student project' around the logo, is exactly the same as that used by Campus, the club in Glasgow. they also tend to use a very similar distinctive red colour and try to connect with students - eg. by giving out free campus hoodies for details. so my concern for your project is that it resembles campus' marketing techniques a little too much. this may not be that significant but thought id let you know since you're french and may not have previously known of campus. Also, i may not be representative of what everyone will think when they hear about it but to me i'm thinking...whats the student project ACTUALLY all about though? obv a big prize draw and them taking my details to target me with their mailings but its all a bit thin apart from that...
ReplyDeleteA small piece of information - on the flyers you've used, the typeface for everything apart from the scottish sun existing logo - so for example 'the student project' around the logo, is exactly the same as that used by Campus, the club in Glasgow. they also tend to use a very similar distinctive red colour and try to connect with students - eg. by giving out free campus hoodies for details. so my concern for your project is that it resembles campus' marketing techniques a little too much. this may not be that significant but thought id let you know since you're french and may not have previously known of campus.
ReplyDeleteAlso, i may not be representative of what everyone will think when they hear about it but to me i'm thinking...whats the student project ACTUALLY all about though? obv a big prize draw and taking my details to target me with their mailings but its all a bit thin apart from that...
great feedback, thanks a lot. however, we did not designed the flyers! they were provided by the Scottish Sun and the agency DADA and that is the part of the campaign we do not control.
ReplyDeleteand you are right, so far the "Student Project" is just a big prize draw. But this blog is also the opportunity for you to say what more do you want? how can the sun engage with students? how could the sun engage with you?