I was doing some basic market research on students when i came across these striking statistics:
Total number of students in Scotland: roughly 126000
Number of female students in Scotland: roughly 72500
Number of male students in Scotland: roughly 53500
Yes! That's a lot more girls than boys... Which is good news for single boys. Now that also means a marketing communications campaign targeted to Scottish students is targeted to a 60%-female-audience and should be designed accordingly.
These figures come from a HESA publications from 2007 and are the latest available.
Total number of students in Scotland: roughly 126000
Number of female students in Scotland: roughly 72500
Number of male students in Scotland: roughly 53500
Yes! That's a lot more girls than boys... Which is good news for single boys. Now that also means a marketing communications campaign targeted to Scottish students is targeted to a 60%-female-audience and should be designed accordingly.
These figures come from a HESA publications from 2007 and are the latest available.
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