We had a facebook group from the beginning of the campaign, and let's be honest, facebook is kind of a must-have if you are targeting students today. However, most of academic research has shown that the presence of companies and brands on social networking websites may be seen as very intrusive by some people. The fact is, if a company is on facebook, it has to play by the (tacit) rules of facebook. It has to engage with people and most of the time on a non-commercial basis.
Obviously this is a long-term, expensive, no direct-ROI strategy. But is there really a choice?
In the context of our campaign, we had to offer something to our facebook group members. Something that was absolutely not part of our assignment, and something that was just fun for the sake of it. We designed a little quizz. We had fun designing it and we hope it shows when taking it.
If you want to have a go click here.
Obviously this is a long-term, expensive, no direct-ROI strategy. But is there really a choice?
In the context of our campaign, we had to offer something to our facebook group members. Something that was absolutely not part of our assignment, and something that was just fun for the sake of it. We designed a little quizz. We had fun designing it and we hope it shows when taking it.
If you want to have a go click here.
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