Wednesday 18 March 2009

Smarter than the flyer?

Flyers are a scarce ressource, we only had about 3000 and have used most of them. What do we do next? We had no budget to print some more and more importantly, we were not really convinced of the real impact the flyers were having.

Stamp the message! We bought a very simple stamp online and got it delivered a couple of days ago. And the result is not bad, see it for yourself.

At least with a stamp you are sure the people are not gonna lose the message and it introduces some dimensiosn of "permission marketing" as you have to make sure the people agree to get the communication stamped on them.

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