Smarter than the flyer?

Flyers are a scarce ressource, we only had about 3000 and have used most of them. What do we do next? We had no budget to print some more and more importantly, we were not really convinced of the real impact the flyers were having.

Stamp the message! We bought a very simple stamp online and got it delivered a couple of days ago. And the result is not bad, see it for yourself.

At least with a stamp you are sure the people are not gonna lose the message and it introduces some dimensiosn of "permission marketing" as you have to make sure the people agree to get the communication stamped on them.

Free Entry Competition - The Flyer

Here's one of the flyers we are going to hand out in the next few weeks. They have been provided to us by The Scottish Sun. They're not the most beautiful flyers ever but they're decent and very simple to understand, and after all, that's all you ask a flyer, isn't it?

Who wants to win a £1000?

One of the core elements of the Scottish Sun’s new campaign is an online competition. There are five prizes of £1000 to be won and it’s fairly straightforward; students just have to enter some basic details in order to participate (name, address, e-mail address, date of birth…). The reference code is 13.

To enter the competition, click on this link.

I registered obviously; a grand would be just perfect right now! (When is a grand not perfect?) I don’t know what the Scottish Sun is going to do with my details but I expect them to send me some sort of newsletter, or promotions e-mail sometime.

Now it’s quite striking how this campaign seems to be inspired by what the First did at the beginning of the academic year 2008. Same target, same online prize draw, same £1000 reward. It’s like there was a special recipe to attract students! Nevertheless, I think the Sun is quite sincere in its commitment toward students and I especially like the fact that this campaign is run by students for students.

Now next step is to find ways to direct students towards this competition and we have a few ideas of posters, videos, and other things that I will post in the future on this blog. I think we’ll have a few laughs honestly.